Word-of-Mouth Communication

Q1. Please select your age group?
16 – 25
26 – 35
36 – 60
60+

Q2. What is your gender?
Male
Female

Q3. Do you think that talking about brands of product/services helps you to learn more about them?
Yes, definitely.
Only, if the person has experienced the brand.
No, not at all.
Yes, especially if it is a brand I never heard of.

Q4. During the past two months, how often did you buy PRODUCTS a friend/family member recommended?
All the time.
Most of the time.
Sometimes.
Rarely.
Never.

Q5. During the past two months, how often did you buy SERVICES a friend/family member recommended?
All the time.
Most of the time.
Sometimes.
Rarely.
Never.

Q6. Do you usually trust what your friends/family is saying about a product/ service?
I do trust them all the time.
It depends on how much I trust the person.
I believe in my judgment.
Yes, especially if that person has tried the product himself/herself.
No not really.
Sometimes.

Q7. Do advertisements help you to remember a brand better after watching them on television, radio, newspapers, etc…?
All the time.
Most of the time.
Sometimes.
Rarely.
Never.

Q8. Does hearing about what others say help you decide whether to actually purchase a product/ service?
Yes.
Usually no.
They contribute in a way.
I usually decided whether to make the purchase or not.
I sometimes still buy things that people do not recommend.
Yes, I am cautious of things that people say are bad

Q9. Do you usually look for reviews which promote a certain brand of product/service before buying?
All the time.
Most of the time.
Sometimes.
Rarely.
Never.

Q10. Do you usually trust what other people you do not know are saying about a product/ service?
Most of the time.
More or less.
Not as much as I will trust my friends and family for sure
Yes, especially if that person has tried the product himself/herself.
I believe in my judgment.
No not really.

Q11. Do you think that it is important to listen to others feedback before:
i.   buying a product; or
ii.   trying out a service, or are they equally important?

I prefer to try both of them myself.
Service is more important, product is more judgmental.
Both are important.
Product is more important, service is more judgmental.
No not really.

Q12. Are you more affected about negative comments and feedback about a product/service than positive comments?
Yes, that prevents me from buying because the person obviously had a bad experience.
Yes, so I can narrow down my search for the perfect product/service.
Yes, negative comments turn people away.
No, I use my judgment.
No not really.

Q13. If you feel that a product/service is good, do you spread the word to people you know?
Yes, definitely.
Only if the information is relevant to them.
I usually spread the word.
I think it can help them.
Yes, I will share good and bad advice.
No I won’t spread the word.

Q14. What encourages you to spread the word to people you know?
That I know that my friends or family are definitely interested.
Meaningful or funny content.
Share the joy.
If it features a good brand.
If it is a bad brand.
No I won’t spread the word.

Q15. What kind of products do you usually seek advice from family and friends before buying?
(Choose as much as you like)
Food, beverages, etc…
White goods such as fridges, cookers, washing machines, etc…
Clothing, shoes, perfumes, etc…
Specialized equipment e.g. tools.
Automobiles.
Furniture.
I don’t usually seek advice for my purchases
   Others (please specify):

Q16. What kind of services do you usually seek advice from family and friends before buying?
(Choose as much as you like)
Restaurants, bars and other leisure.
Automobile repairs.
Mobile telephony.
   Others (please specify):